Throw the old workflows out the window.
Software and marketing for mortgage shops. Dromi runs the loan from first call to funded. We fill the pipeline that feeds it.
The software
Dromi
Run the loan.
A mortgage CRM that carries a file from the first dial to the funded loan. Pipeline, automations, call analytics that credit the right person, and document reading that ends the retyping.
The services
Defenestro Marketing Solutions
Fill the pipeline.
Direct mail measured to the funded loan, live transfers, live data leads and the campaign management to run all of it. We handle the channel so your floor handles the phone.
de·fen·es·tra·tion (n.)the act of throwing something out of a window.
We picked the word on purpose. Every mortgage shop we meet is running on a platform someone chose a decade ago and nobody has been willing to touch since, because ripping it out sounds like losing eleven years of contacts.
It isn’t. We move every record first. Then you throw the old thing out the window, and everybody lands fine.
What an outdated stack actually costs.
Nobody buys a mortgage CRM twice for fun. The reason shops stay on a platform they complain about every week is that the cost of it is spread thin enough to ignore: forty minutes here, a condition chased four times there, a lead that went cold over a weekend because it was sitting in an inbox instead of a queue.
None of that shows up on the invoice. All of it shows up in funded loans.
The lead that waited overnight
A lead lands in an inbox at 4:40pm and gets worked at 9am. On a rate-sensitive borrower shopping three brokers, that is the whole deal.
The condition chased four times
Nobody is notified when a condition lands or clears, so the processor checks, the LO checks, the manager asks, and the borrower gets the same request twice.
The file typed in by hand
A payoff statement, a homeowners declaration and a title fee sheet arrive as PDFs. Someone reads them and types the numbers into a form. Then someone else checks the typing.
The conversion rate that lies
Most CRMs divide applications by every dial, including dials on files already applied and files already dead. The number is wrong and it is wrong in a direction that hides your best callers.
Bring your book of business.
We move every record first, reconcile it while your old system is still running, and you look at it before anything is switched off. Thirty minutes on a call tells you whether it fits.
Or call 480-848-2864